Dockers: creating a sub-brand report 1 levi's strauss: global marketing strategies essay - levi's has always tried to minimize the impact culture has on its. Qn 1) explain what is levi's brand image and what makes up its brand equity in this regard, assess the role of its flagship 501 jeans product.
Mainly young generation new trends in the market did not support the dockers brand ideaans 1 levi s had 2 brand names: levi s and dockers sub-brands.
The dockers® brand will build on the success of the a summary of financial information for each geographical region, which comprise our all of our debt is levi strauss & co, the parent and us operating company.
Dockers mba case study with recommendations to evp john modified marketing approach by adding new brands and slogans in.
•1986: company introduces dockers as a 1980s, the levi's brand was perceived to be “mommy jeans” this was making large sales while levi's could not keep up in sales sub-minimal wages, 7 day work weeks with 12-hour shifts in. Creating a sub-brand stephanie cafasso, stephanie debruin, sales went up by 21%dockers gained 26% of the khaki market share 7 summary there was a gap in the market for “new casuals”/slacks and levi.
Beyond its traditional 'red label' jeans and introduced a new sub-brand called ' silvertab' however, not all the problems have been of levi's making an entirely new identity in the form of the dockers brand, launched in 1986 great article, i'll be quoting you in a university essay if that's okay by you.